The Apogee Award is distinguished from other awards that simply measure data points.  Marketing communications achievement comes in a number of ways.  To win an Apogee, keep the following in mind:

• Be clear and concise.  Hyperbole will not impress the judges and may cloud your story.
• Match results to objectives.  If objectives change during the campaign, indicate what those changes were and why they occurred.
• Explain how your strategy was derived.  What was the central idea behind your efforts and how was it unique?
• Explain how your creative (or other effort) matched objectives and your client.  How did it reach, or speak, to the target market?
• Be clear in how multi-media efforts connected to the central message and how target markets or sub-markets were impacted.
• Explain the effort’s return on investment; dollarize results if you can.